7 Best Email Marketing Tools for Shopify

TL;DR

• Klaviyo and Omnisend dominate serious Shopify email marketing for a reason.

• Shopify Email is solid if you want something simple and already inside your store.

• ActiveCampaign is powerful but better for advanced workflows.

• The right tool depends on your store size, automation needs, and budget.

If you're running a Shopify store, securing repeat purchases and recovering lost sales is essential. Without a reliable way to engage your customers, your store's growth can quickly hit a wall, or worse, poor communication could cost you hard-earned brand loyalty.

Here, we’ve compiled a breakdown of the 7 best email marketing tools for Shopify to help you discover the right platform, automate your customer journeys, and ultimately scale your ecommerce revenue effectively.

If you're here, you’re probably:

• Recovering abandoned carts

• Increasing repeat purchases

• Automating post-purchase flows

• Moving away from basic newsletters

So here’s my honest breakdown of the best email marketing tools for Shopify available right now.

What is an Email Marketing Tool for Shopify?

An email marketing tool for Shopify is software that integrates with your Shopify store to collect customer data, send campaigns, automate workflows, and increase sales through targeted messaging.

These tools sync order history, browsing behavior, and customer details so you can send:

• Abandoned cart emails

• Welcome sequences

• Post-purchase flows

• Promotional campaigns

• Re-engagement emails

The best ones go beyond newsletters and help you turn data into revenue.

Guidelines We Used to Choose These Tools

Choosing an email marketing platform isn’t just about popularity. For Shopify specifically, integration depth and ecommerce automation matter more than generic email features.

These were the criteria I considered:

1. Shopify Integration Quality

Does it sync orders, products, and customer data automatically? Real-time sync matters.

2. Automation Capabilities

Can you build abandoned cart flows, browse abandonment, post-purchase upsells, and win-back campaigns easily?

3. Ease of Use

Is the interface intuitive? Can a solo founder use it without hiring an expert?

4. Pricing Transparency

Are costs predictable as your list grows? Email platforms can get expensive quickly.

5. Deliverability and Performance

Open rates and reliability matter. A cheap tool isnt helpful if emails land in spam.

Quick Overview of the Best Email Marketing Tools for Shopify

Best Email Marketing Tools for Shopify

1. Klaviyo

Best for

Established ecommerce brands and fast-growing Shopify stores focused heavily on data-driven automation.

Klaviyo is built specifically for ecommerce. It pulls in deep Shopify data like product views, purchase behavior, and customer lifetime value. From my experience, it shines when you want detailed segmentation and powerful automation flows.

Key features

• Advanced customer segmentation using purchase behavior

• Prebuilt ecommerce automation templates

• Email and SMS in one platform

• Detailed revenue attribution reporting

Pros and cons

• Very strong ecommerce automation capabilities.

• Deep Shopify integration feels native.

• Pricing increases significantly as lists grow.

• Learning curve for beginners.

Pricing

Rating

• G2: 4.6/5

• Capterra: 4.6/5

Reviews

“Powerful, intuitive segmentation and flows for personalized revenue growth — but costs scale quickly as your list grows.” — Gerardo S., G2

2. Omnisend

Best for

Small-to-mid Shopify stores wanting easy email + SMS marketing.

Omnisend feels slightly easier to use than Klaviyo, especially for beginners. It still offers strong automation but with a more straightforward setup process.

Key features

• Drag-and-drop email builder

• Prebuilt automation workflows

• SMS and web push messaging

• Segmentation and analytics

Pros and cons

• Very beginner-friendly interface.

• Strong value for smaller stores.

• Slightly less advanced segmentation than Klaviyo.

• Advanced features require higher tiers.

Pricing

Rating

• G2: 4.6/5

• Capterra: 4.7/5

Reviews

“Intuitive and cost-effective email marketing platform with excellent support and seamless Shopify integration.”— Sherbil A., G2

3. ActiveCampaign

Best for

Shopify stores that want advanced automation plus CRM features.

ActiveCampaign is more than just email. It blends automation with CRM functionality. If you're building complex workflows, this platform is extremely capable.

Key features

• Advanced automation builder

• Built-in CRM functionality

• Predictive sending features

• Deep segmentation options

Pros and cons

• Extremely flexible automation system.

• Great for scaling teams.

• More complex than ecommerce-specific tools.

• Can feel overwhelming at first.

Pricing

Rating

• G2: 4.5/5

• Capterra: 4.6/5

Reviews

“ActiveCampaign has honestly just made things easier for me. It's simple to use so setting stuff up doesn't feel like a massive task. The automations save me so much time because once they're live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail.” — Jodie Cook, G2

“I absolutely love ActiveCampaign! It's a powerful and comprehensive tool that is also straightforward to use and easy to learn. One of my favorite features is the robust automations and app integrations. The interface is very user-friendly as well.” — Scarlett Moore, G2

4. Mailchimp

Best for

Small-to-medium Shopify stores that want a straightforward email marketing platform with flexible pricing and broad features.

Mailchimp is a widely used email marketing platform that offers campaign creation, audience management, templates, basic automation, and reporting. It’s popular for its ease of use and broad third-party integrations.

Key features

• Drag-and-drop email builder

• Basic automation and audience segmentation

• Campaign templates and analytics

• Multichannel features like landing pages

Pros and cons

• Easy to use for beginners.

• Well-known platform with many integrations.

• Not as ecommerce-focused as Klaviyo.

• Advanced automation is limited compared to competitors.

Pricing

Rating

• G2: 4.3/5

• Capterra: 4.5/5

Reviews

“Strong for general email marketing with lots of integrations — though not as ecommerce-focused as some competitors.”— Preticia E., G2

5. Shopify Email

Best for

Shopify store owners who want a built-in email solution without adding third-party tools.

Shopify Email is Shopify’s native email marketing tool. It integrates directly into your store admin and lets you create campaigns using your existing products, branding, and customer data.

Key features

• Native Shopify integration

• Simple campaign builder

• Basic automation flows

• Direct product insertion into emails

Pros and cons

• No external integration needed.

• Easy for beginners to start quickly.

• Limited automation capabilities.

• Not ideal for advanced segmentation.

Pricing

Rating

• G2: 4.4/5

• Capterra: 4.6/5

Reviews

“Very convenient for Shopify users since everything is in one place, but automation features are basic.”— Daniel R., G2

6. Brevo

Best for

Budget-conscious Shopify stores looking for affordable email marketing with SMS options.

Brevo, formerly known as Sendinblue, offers email marketing, SMS campaigns, automation, and CRM features. It stands out for pricing based on email volume rather than contact count.

Key features

• Email campaigns with drag-and-drop editor

• Marketing automation workflows

• SMS marketing integration

• CRM and contact management

Pros and cons

• Affordable for large contact lists.

• Offers multichannel messaging.

• Interface feels less ecommerce-focused.

• Automation not as deep as Klaviyo.

Pricing

Rating

• G2: 4.5/5

• Capterra: 4.6/5

Reviews

“Great value for money and easy to use, especially for smaller businesses starting with email marketing.” — Pedro A., G2

7. Privy

Best for

Shopify stores focused on list building, popups, and simple email automation.

Privy started as a popup and conversion tool and later expanded into email marketing. It works well for capturing leads and running basic campaigns.

Key features

• Popup and form builder

• Email marketing campaigns

• Basic automation sequences

• Shopify integration for product targeting

Pros and cons

• Excellent for growing email lists.

• Simple setup for Shopify users.

• Not ideal for complex automation.

• Limited advanced segmentation.

Pricing

Rating

• G2: 4.6/5

• Capterra: 4.6/5

Reviews

“Very helpful for capturing emails and running simple campaigns, especially for Shopify stores.” — Michelle S., G2

Conclusion

The best email marketing tool for Shopify depends on how serious you are about automation.

If you're scaling aggressively, Klaviyo or Omnisend make the most sense. If you want something simpler and already integrated, Shopify Email works fine. If you need CRM-level automation, ActiveCampaign stands out.

I’ve seen stores double revenue just by setting up proper abandoned cart and post-purchase flows. The tool itself won’t do the work for you, but the right one makes it significantly easier.

I hope my experience helps you find the right fit for your Shopify store.